The conundrum with Pickford has been that while he has been poor, he was such an expensive and well publicised purchase, and combined with his England spot, we have found ourselves in a position where he has become undroppable.
As bad as he gets, he is still an expensive asset. The huge discrepancy between him and all of our other goalkeepers, both in stature and value, essentially being journeymen, free transfers and youth keepers, that dropping him for any of those understudies would totally undermine him publicly, potentially ruining his confidence further, and his worth as an asset, and certainly as England's keeper.
The only way he wouldn't play currently, is if he were injured, and the likelihood is, he would return as soon as he was fit again.
As I see it, this leaves us with 2 options.
1. To keep him, you go out and buy another big name for big money, to compete with him and give him competition. Competition that removes the certainty of him being the de facto Number 1.
2. You sell him for whatever you can get for him, try to make as much back on him as possible, or if you're lucky, perhaps a profit (unlikely), and sign another keeper, who is much less of a marquee signing, possibly an older keeper, or another free transfer, someone who is perhaps not world class, but is reliable, dependable and has a calming influence, and have him and Lossl compete for the spot with no media spotlight on the position.
Option 2 would be my choice. It would potentially add more to our transfer pot, and hopefully solve a problem position, and make no mistake, it is a problem position.
At this point, I think it's obvious he will never be the top keeper some people thought he might be when he was conceding 4 a game every week for Sunderland.