Well, competing with the top 4 is about A. The manager, B. The recruitment. If you can pick out the manager with a good enough eye, there are plenty of future top managers out there that the top 4 have no current interest in, I think thats the easier part. And a top manager can even make average recruitment above average. We have seen how different the SAME players appear under Silva than they did with BFS, or even Koeman.
Then, its down to recruitment. That is a matter of spending money(which we HAVE competed with the top 4 with, and can with the likes of Tottenham), wages(which we cant compete with the top 2-3 with), and good eyes for future talent. Thats why Brands is the most important cog in whether we can challenge for the top 4. If he can regularly find players for 30 million, that play like they are worth 50 million, we can compete. If we could load a team up with Richarlisons, we would compete.
Thats also why Moshiri working the advertising and marketing deals, the stadium deals, and any other revenue is JUST as important as the on-field stuff. Because if we made 400 million a year we could easily spend and compete with the top 4. The more revenue we generate year after year, the sooner we stand on equal terms with them. In this league theres always a good chance the 4-5 teams falter and a good team with a good season can steal a spot. But it will be 4-5 years probably before we could do it REGULARLY rather than a 1 off.