They are in the box seat because they currently have the exclusive rights to examine our books. No-one else interested has these rights.
This is a bit more than showing an interest.
I'm not sure anyone should read too much into the exclusivity period granted for DD as it looks to me as if these guys are creating a "special purpose vehicle" for a group of investors including themselves with the intent of acquiring Everton. Not only would they be part principals in the vehicle but they would be investment managers, managing and profiting from other investors' investment.
Because they're effectively an investment fund and they charge their expenses to the fund it's fairly common practice to require an exclusive period and to have a HoTs agreed early in the process.
So why go public? Well it suits both Everton and Moores to be honest. From an Everton perspective if there's anyone else interested it serves as a warning. It also indicates to the City Council that Everton are "serious" about seeking investment partners/new owners. It also sends a message to the manager and team, that the Board are ambitious (I know. .. ).
For Moores and Co it's all free publicity and they can hardly lose even if they walk away from the deal.
What it does signify is that the argument has moved on from the need for investment/new owners (the argument presented in the summer) to what the scale of investment should be and the type of new owners we want and need.
This is critical in my opinion (and many on this site) that the owners coming in, present their plans and demonstrate whether or not they are suitable for the great privilege of owning our wonderful club whilst also acting as custodians for thebenefit of future Blues.
The press focus on the price offered to shareholders. This is not relevant to the vast majority of us, it's how much they will invest in the club and what they plan to do to make us competitive once more that are the burning issues for fans.