davek
Player Valuation: £150m
Laughing here at the American baseball fans who think this is the Red Sox takeover MKII. In this Premier League of ours a club outside the top four (which Liverpool undoubtedly are now) have to OUTSPEND significantly those with the megabucks above them...if you dont believe that then go and look at the spending patterns of team in our league and then look at the winners of major trophies: there's a direct correlation...and that goes for Arsenal too (who seem to be Henry's benchmark). Liverpool will have to get up there and spend on grandstand signings and mega wages to even attempt to compete with United, Arsenal, Chelsea, City and Spurs. The noises from Henry and Werner make it clear they wont be going that route. The other thing to bear in mind is that the Red Sox were transformed commercially by Henry - especially with new tv contracts that gave them a bumper yield and the transformation of a stadium with massively hiked ticket pricing. They were ripe for that type of exploitation; Liverpool are not:
Bottom line for me is that Henry and Werner will run into trouble in the short term over squad and stadium funding and not be able to match the still sky high expectations of Liverpool's fan base who remain deluded about their club's current status in the game. I reckon Henry/Werner are here for the right to exploit Liverpool's huge potential across all media platforms when or if collective bargaining over broadcasting rights breaks down. That was what Hicks and Gillett were factoring into their valuation of their Liverpool shares before they were unseated. They'll need to play a very cute game to keep a troublesome fanbase onside until that happens.
- Liverpool's merchandising is running at full throttle as it is. Ian Ayre and his team over there have done a bang on job gaining big shirt and sponsorship deals and briging through to fruition other merchandising potential, and in nurturing the club's global 'brand'. Not too much more to squeeze from there.
- Because of our collective bargaining over tv rights Henry and Werner cant push on through this route as they did with the Red Sox
- The stadium issue is mired in difficulty for them: they'd love to cut costs by sharing but the fans wont allow it, they dont fancy the existing plans for a go it alone facility limiting them to a 60,000 seater stadium on Stanley Park and the massive outlay in community redevelopment projects that lies within that project, and the city council wont accept their preferred option of redeveloping the existing stadium on a bigger footprint.
- To top it all off the prospect of squeezing maximum prices for tickets out of Liverpool supporters will meet with massive active resistance (the Sons of Shankly Group have already drawn a line in the sand over this issue and - grudging credit where it's due - I wouldn't view that as an idle thrreat).
Bottom line for me is that Henry and Werner will run into trouble in the short term over squad and stadium funding and not be able to match the still sky high expectations of Liverpool's fan base who remain deluded about their club's current status in the game. I reckon Henry/Werner are here for the right to exploit Liverpool's huge potential across all media platforms when or if collective bargaining over broadcasting rights breaks down. That was what Hicks and Gillett were factoring into their valuation of their Liverpool shares before they were unseated. They'll need to play a very cute game to keep a troublesome fanbase onside until that happens.