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Maybe that's the role Martinez hoped Atsu would fill, and if it worked, to either buy him or a similar player next season.
Where is that gem of coaching wisdom from? You absolutely can coach it, and Lukaku's said in interviews that that's something they're specifically concentrating on in training.
Pretty clear (and someone said on here that they were sitting near a footballing big cheese at a match recently - can't remember who - and they confirmed it) that the £28m is with the fulfillment of whopping add-ons - goals, CL, the works. I'd say the base price is probably £20m, and even that will be spread across a few seasons. It suited both Chelsea and Everton to publish the highest price - why do you think it was widely publicised from official sources as opposed to being the standard 'undisclosed fee'? I understand you're annoyed atm mate but go have a nap or something.