trueblue84
Player Valuation: £50m
I still don't think that is how much they got just for skybet. They bought skybet and gaming, which includes Sports betting, online poker, online casino, online bingo, odds comparison service, fantasy football and super6. The 1.3 billion is what the companies are worth (edit: I mean relative to their stake in the company). I would assume the brand agreement is completely separate and we won't know how much that is worth or who gets what from it.Ah apologies, they sold 80% for $600m, then the whole thing (including their remaining 20%) was resold for $3.5 billion
So they got $1.3 billion total.
Not a bad fee to just allow people to use your name.