This is what I'm talking about. The club's not a charity but what Catcher is proposing means it's not a "club" either, it would be no different to a broadband supplier, an airline or a supermarket. If the only thing that counts is capturing market share or extracting the most cash possible from the market you have then the "club" aspect of the business is gone and it's just a business like any other and, frankly, the amount of value I am getting from the club as a pure consumer (setting a side being a fan) is basically zero at the moment. If our relationship is purely transactional then what am I getting out of the deal? High quality football? No. Successful cup runs? No. The "product" is crap currently, and yet fans turn up anyway. Why? Because this is not purely about purchasing a ticket for a form of entertainment. It is about belonging to something. It is not the same as going to the cinema or to an amusement park. If you do think it is the same as that, then nobody could complain if traditional fans abandon the club. This is exactly my worry.
I've made this point a few times. We pay to go to watch Everton and we wish to see good football and/or success, but there can be no guarantee of that.
Football is tribal or even more akin to a religion - a cult. If you buy into it, like many of us do, it's difficult to associate a monetary value to what we actually get.
Nobody forces us to pay our money to the club and there isn't much else in terms of continually committing to pay hundreds of pounds with no guarantees.
It's based on hope or loyalty. As you said, are we currently getting value for money? Not at all. But will I give it up? Like heck I will. If we go down, I'll still be going.
The feeling of being at Goodison with like minded brethren, the rituals and routines before and after, and the tangible link with the club is to me priceless.
There's no logic to it really. Sadly, the clubs, which are run as businesses, often exploit this: look at how they don't give two hoots about the committed.
Most clubs would swap their season ticket holders for the tourist fans, who'll spend money in the shop and everything else, in a heart beat.
For clubs to thrive, there has to be income from the wider fan base, but to lose the spirit of the club by not managing a balance would be a travesty.