Sold short by a combination of Meis and Moshiri.
Meis knew damn well from the stadium presentation meetings he attended/held in St.Lukes that there was demand for a capacity of 60,000+ but, 'sold' the club the notion that a smaller capacity would guarantee ticket demand would be fulfilled.
Moshiri, even before the Russians invaded Ukraine to cock-up the USM naming rights deal etc etc, insisted that the stadium be built 'to a budget' - and that budget went straight down the toilet the moment Putin ordered his troops over the border and the West sanctioned Usmanov and all the other Putin arselicking oligarchs and their business empires.