completely depends on the club. for example
Biggest clubs in the Media's opinion
Man City > Everton, Bacuse they are rich, even thought we won more league titles more then they ever have
Liverpool > Man City, because of there history
Liverpool > Everton, Because they won more then us, even thought were richer
Chelsea > Everton, There richer then us, we've won more
Liverpool > Chelsea, Because of their history even though they are poorer
Man U > Chelsea, They won more but are poorer
Newcastle > Everyone else, They get 45k Fat topless Gordies every week
As you can see, there no actual yard stick, they just pick to suit them. Based on trophies won were 4th but if you asked every media outlet we'd be 7-8th maybe lower, if it was based on money we'd be above Liverpool but in reality we are unfortunately below them.