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Racist???

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Dylan

Dylan

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Staff member
Well, Intel have apparently been taking some flak for this ad.

[Clicky for big pic]




And their response:

Intel's intent of our ad titled "Multiply Computing Performance and Maximize the Power of Your Employees" was to convey the performance capabilities of our processors through the visual metaphor of a sprinter. We have used the visual of sprinters in the past successfully. Unfortunately, our execution did not deliver our intended message and in fact proved to be insensitive and insulting. Upon recognizing this, we attempted to pull the ad from all publications but, unfortunately, we failed on one last media placement.
We are sorry and are working hard to make sure this doesn't happen again.
Nancy Bhagat Vice President, Director of Integrated Marketing
Click to expand...
Maybe they should employ a QA department to make sure they don't have little slip ups like this!

Lousy, barely subliminal racist advertising or just plain lousy advertising?
 
huh.... I don't see what is racist.

Last time I checked white men can't jump or run fast.... FACT.
 
It might be the fact that 6 black athletes are seen bowing to a goofy white guy in khaki's..........
 
the goofy guy being the average office worker in a business and to have white runners would give off an image of slow runners ;)

I wonder who was the last white guy to win the 100m at the olympics....

The world is going mad!

Also.. bowing? surely thats the start position?
 
Blimey!!! I know! But obviously, different people perceive it differently! And perception is everything around here!
 

rodger black (who ofcourse was white) was bloody quick at the 400 meters. silver medal behind jonhson if i remember.

tbh it's the first time i've seen it and it made me cringe. i can see why people take issue with it.

perhaps you are just too innocent rob!;)
 
teppic said:
rodger black (who ofcourse was white) was bloody quick at the 400 meters. silver medal behind jonhson if i remember.

tbh it's the first time i've seen it and it made me cringe. i can see why people take issue with it.

perhaps you are just too innocent rob!;)
Click to expand...

maybe but all I see is the image of speed and then the image of the average office worker.. all in one?

Behind johnson is the right word, johnson had a 4 course meal before everyone else finished! :D
 
teppic said:
rodger black (who ofcourse was white) was bloody quick at the 400 meters. silver medal behind jonhson if i remember.

tbh it's the first time i've seen it and it made me cringe. i can see why people take issue with it.

perhaps you are just too innocent rob!;)
Click to expand...

If it was the '88 Olympics, it was Carl Lewis who inherited gold from roid man Johnson, IIRC.
 

Dylan said:
If it was the '88 Olympics, it was Carl Lewis who inherited gold from roid man Johnson, IIRC.
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He means Britians Roger Black who got silver (way) behind Alan Johnson of 400m fame.

Ben Johnson, ol' yellow eyes! didn't need a urine test did he?! :lol:
 
it wasn't the korean olympics. i think it was either spain or australia. michael johnson ofcourse!
 

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