Nebbiolo
Valuation: £108 million
It frustrates me that in all the talk of charging for non-recyclable waste that there has been no mention of any financial incentive for recycling.
How hard would it be to say "x is the benchmark we want to hit, if you throw more you pay us, if you throw less we pay you"?
Instead government just does the usual Labour thing and tax, tax, tax to the extent that many people now regard any green tax as simply a way of raising money for other departments. As I said a while ago, psychologists have proven that to get the best change you have to focus on the positive behaviour. "Throw away less and earn money". Simple.
Interesting though that this week (sad to say) Everton fan Andy Burnham has been talking of plans for a movie style rating system for the web to apparently protect our children from watching porn and such forth. Bloody idiot.
Paying people money seems a bit odd to my ears. Why give someone cash for throwing away, or polluting, less than is normal? It's his duty to be environmentally aware, not government's duty to treat him like a child that deserves presents for being less naughty than his neighbour. Tax him, hit him where it hurts when he does the wrong thing. That's all the incentive he needs.