The twitter outrage is laughable, particularly when people have been complaining about poor commercial performance over the years.
Our commercial department still needs to be improved dramatically but ST prices have been frozen for 7 years, the latest hike puts us behind the inflation curve for those 7 years.
The argument that the club needs to 'read the room' over the current climate is a nice position to preach, but it's not on the club. They fulfil their obligations as being one of the cheapest PL clubs to watch in one of the most depressed districts.
My ST is now up to 580 and I don't think we will have another hike before we move.
When me move, I fully expect my new seat will be 800+.
Whatever the number of ST holders are now, it shouldn't increase for BM. Let's say that's about 32k, that leaves about 17k for general sale. How they prioritise the sale of those is the trick. Membership? L postcode? I remember in the 70s and 80s Derby tickets was a ticket stub from a previous match. The problem with credit schemes is the abuse we see with aways now. People with 18/20 credits only going to one or two games but still snapping up aways to sell and keep their place.
Oh, and the club needs the resale platform to be just that. A platform. They should allow fans to re-list ST and set a price they are happy with. If they list more than 5 homes, they lose the ST. Easy.