Agree with this fully and would add that that though its lovely having nice people, true Evertonians and people who love the club, it means we may not be getting the best candidates. Nowadays especially it matters less that in some positions people are actual blues - say in commercial aspects, marketing, hospitality, business and even management of the football matters. Are our fitness coaches, youth coaches, managers etc all people who have the best mentality? It would even go down to things like players' schedules, diet, lifestyles etc which all lead to a winning mentality. Do they make the sacrifices needed to win at all costs? I've seen at places like Hope Uni where EiTC and EFC now have links, the cozy relationships between people like Unsworth, DBB and others in the board, and it's easy to see a Kenwright - DBB - old boys network and then another party of 'newcomers'. Keeping the Everton culture is different from sentimentality, and you can sell the Everton culture to anyone, but still be ruthless in business and football.
In fact, this 'small club' ' and 'sentimental, authentic' look we have at EFC could be used in the super commercial franchise-style PL era, we could actually sell it to supporters around the world, but we don't evne do stuff like that. We were very slow to actually bring back or make use of converted blues like Cahill and Howard, (commercially we missed a lot in the year Howard was a US world cup hero) and we continue to employ blues who are not necessarily winners. Winning mentality is the big missing ingredient!