Every example people use are in leagues that are only dominated by 1-2 clubs.
Germany - Bayern
France - PSG
Spain - Real / Barca
So people say look at 'Monaco, Leipzig, Atletico' but they would never have achieved the same growth in england for the following reason:
England - Man City, Man Utd, Chelsea, Liverpool, Arsenal, Spurs
There is simply too much competition in this league, too much money, clubs outside the elite top 6 like us, Leicester, Wolves, Palace, Fulham, Saints, Newcastle, Cardiff all owned by billionaires.
Its simply common sense if EFC only offer players 70-80k a week under a new wage structure and clubs like West Ham offer 120k a week the player will choose West Ham unless EFC offer CL football which we dont and can't without having CL quality players!
Its a vicious circle and one we have to tread carefully. Yes we need to cut the wage bill- but only in respect of getting crap players earning big money out the door and replacing them with quality players on the same high wage. I fear under Brands its going to be cost cutting but to the extent where we may miss out on gems.