So the question perhaps needs to be why, and how do we get closer to that?
I do think Brands and the model he implemented at AZ and PSV albeit in an inferior league, should help us in the long term.
People still say we have money, and I have no doubt we will spend again, but in comparative terms we are nowhere near the top clubs in terms of fees paid and most particularly wages.
It isn't that we try to compete like for like anyway as we clearly cannot but the focus must be on loading the squad in the medium to long-term with players in their teens or early 20's.
I'm encouraged by the fact that Brands has already said that this will be the focus. It is not rocket science but our scouting really has to be top notch. It's really a buy cheaper and sell-on at (significant) profit model where the squad is constantly rejuvenated and done so more and more off the back of trading profits rather than cash injection.
The ultimate aim is to sign a player who can become a mainstay in the team for a decade or more, but I think we will have to get used to sacrificing one of our better players every so often in order to finance a younger replacement for a fraction of the fee we get for the player leaving. As long as the profit is ploughed back into the team and Brands/Silva make mostly the right calls on signings, I have no objection to this if it means we become more sustainable and competitive.
We may see Gueye sold in the summer along these principles, and could see Richarlison leaving the summer after this along the same lines.
We can't spend our way into the top six, we have to be disciplined but creative and it all starts with Brands and Silva. There are plenty of clubs who have done this but not really in the EPL although Spurs are UCL finalists with a modest outlay under Pochettino.
In terms of long term sustainabilty, I still think Atletico Madrid are the best example - we should take inspiration from them as they have had to cope with being in Real's shadow. They may never reach their heights, but they are competitive and win things occassionally with a new stadium and some world class talent. They have had an excellent model of knowing when to sell and knowing who to buy. I think there are many valid comparisons between the state we find ourselves in now, with the RS as neighbours, and Atletico when Simeone got hold of them. I must say I'm not overly familiar if they have a DOF/Sporting Director or not, but their model clearly succeeds for what it is.