Truth is somewhere in the margins. Hojlund was grossly expensive, everyone noted that. I think there are reasonable questions on that deal. That said United calculus and ability to miss is much higher than ours let alone a club like Atalanta leveraging them knowing their resources. He also turned 20 this last winter.
We can say this is an inflated market but equally worth noting is Elye Wahi moving for 35 million from Montpellier to Lens. Balogun to Monaco for close to that. Not that off from the cost of Nicolas Jackson Chelsea move, rumored Santi Gimenez deals. A notch below that pedigree and I think we could fetch something in the high teens. Maybe not to the same assurance in immediate production as Beto but with a higher ceiling possibly comparable immediate output and with more protection of a miss considering the outlay