I'll try. We've been up for sale for 10+ yrs according to Bill.
One massive area any new owner would exploit to increase revenues coming into the club would be shirt sales and merchandising in addition to bigger kit deals with more prestigious brands.
Any new owner coming in and doing this would be doing it solely for the benefit of Kitbag as they pay us a set amount, which is smaller than a lot of sides make with lesser fanbases, for the next 6-7yrs. Also any negotiation on kit deals and distribution will have to be handled by Kitbag as our manufacturer will have to have thier approval to work with the club. The rumour was that the nike deal that saw us get nothing up front or per year was negotiated by Kitbag.
Throw in the corporate/catering is outsourced too and you have to ask why anybody would buy a business(failing at that) that they would have little control over.
WE WILL NOT BE SOLD UNTIL AT LEAST THE KITBAG DEAL EXPIRES.
We were not sold before Kitbag, so why would this make any difference.
Any future person/company planning to buy Everton would look at the financial income streams and commercial activity would be a major factor; however, the prospect of merchandise sales over corporate/executive sales is not a question. The market is to unsteady with a variance of fluctuation dependent on different aspects, i.e. personal finance, on-field success, location, fan base and so on to determine the sale of a club. Executive and corporate sales would, but that’s for a different argument.
In Evertons case, we are running a debt, a debt that as been carried over and increased, they are the facts and every other step is then tied into to cull and allow the business some breathing room. The most common way of doing this is to remove assets, outsource everything because it will remove any variance in income so at the start of the year you will have a bottom line figure to work with. Regardless of any outside factors, you know as a CFO/CEO/MD that your income is £xx per year from any such budget.
For a 12 month period no outside factors can affect that income line; the club is doing bad and people stop purchasing merchandise you are getting your money; fuel prices go up and transport cost rise, material costs go up, Taiwanese factory workers want a 10p an hour increase for making your merchandise; all these factors can reduce your profit margin, and in the long term will be passed onto the club who will pass it onto the fans.
Now, the possibility of handling all this in-house could provide a greater profit at the end of the year, considering everything is going smoothly, but the club is not in that position yet. Outsourcing also improves business cash flow (the amount of money going through the business) and, in times of distress, keeps off liquidators as your assets and liabilities are reduced.
I see outsourcing like if you got made redundant, or were forced to take a pay cut; the first thing you do is look at your finances. You may be paying for electricity and gas on a quarterly basis, but can you take the risk of getting a huge bill, or do you move to a prepay metre whereby you have control as to what you spend; it’ll cost you more over the long run, but helps you control your budget a bit better.
Everton missed the boat years ago, it’s been my main issue with the entire club over the last 20 years, and we missed the boat dramatically with commercial activity. It was overlooked when teams were slowly progressing and football became more commercialised, it was overlooked when the Park End went up and now we are forced to play catch-up.