davek
Player Valuation: £150m
I disagree with the premise here. You seem to be suggesting that the OOC issue is something's completely unrelated to poor commercial performance. It isn't. The same people who have seen fit to run the club like a whelk stall for 15 years can be seen to take a similar not arsed attitude for accounting properly when certain costs go through the roof and stay there.I think the end result when looking at the accounts is that the way forward is to increase turnover. It doesn't appear that our expenses are out of line with either our income or our competition - in fact, in many ways we spend less than our competition so as to not take on loads of new debt. This, I believe, is where the board is failing greatly. It seems a large portion of our income is based on things outside of Everton's direct control - tv money, league placement rewards, and the like (and league placement is outside of the business side of the board's direct control...sport is funny like that).
We are operating at a very small profit, which is good, compiling debt is a very bad business model for a club that is not blessed with rich, generous owners. After 15 years, Kenwright and co. have failed to properly leverage the growing appetite of the globe for all things English football. This is the stick to beat them with if you must. Cutting costs (such as OOC) will eventually lead to Everton competing with the relegation fodder as turnover will decrease and players will be less likely to join a club that isn't maintaining the standards and facilities that is expected of a top flight organization. Everton must improve by way of increasing controllable turnover - why the Kitbag deal is so cancerous to Everton.
The OOC argument obfuscates the real issue at hand - Everton are not successfully improving turnover of their own accord. The stadium failures have come home to roost in the sense that we simply cannot afford to buy great players in the exploding transfer market without putting the club dangerously in debt or without relying on continuously rising television deals. Everton need to improve their profitability with stable, regular income - such as improved sponsorship deals, improved merchandising, and other, more creative, means. The board appear to be doing a very good job at keeping the ship steady, but they are failing miserably at moving the ship forward. It's like the club is the corporate manifestation of David Moyes. Stable, steady, but not quite good enough for the upper echelons.
I refuse to accept that the Everton are unable to improve their turnover through modern and conventional means, and that, in the end, is the board's largest failing. And that is the message that should be delivered to Evertonians and to Everton.
There's no free pass to be had on on the matter of OOC, just as there's no free passes to be had on no stadium development, no investment and shocking Del Boy Trotter amateurism concerning business plans.