Very interesting comparison.
The 777 one needed a sales pitch to the fans to make it not seem like absolute turd.
This one is matter of fact, because they know it’s what we all want.
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In the context of this, EFC fans and shareholders are the "customer"
In the first case, 15 September 2023 they were trying to impose views on to the EFC fans/shareholders.
Which was not right at all. With Moshiri telling us all in his statement that 777 Partners are "the best partners to take our great Club forward". Who is "our"? Moshiri is selling he's getting out, so by definition it is not "our club"
This time round they're saying little and I think they'll engage directly with various groups of fans and shareholders and individuals as well. It sounds like it is more professional
Also comparing the two
I think they knew that the 777 Partners one would be controversial. Look at the behaviour differences and statements. Look at how they tried to push 777 Partners on to us all.
The EFC communications team has been all about imposing narratives and views on to people. They did it for Bill Kenwright for years. This time round I think Friedkin Group are controlling things and know what they're doing far more than Prentice or Kenyon do.
I also did note what
@GrandOldTeam said previously also that supports my views above: