The booze is definitely part of that contract with Aramark and probably the main value driver.
That Castore deal is madness to me. If they're paying us over 20 million year compared to the 8 or so we got off Hummel that's unreal to me. I can't see how it's making Castore money but that's their money.
I can't see us achieving similar replacing Stake as the shirt sponsor, at least not without considerable performance increases. We already went for the biggest return we could get here.
It will be interesting to see what is worked out regarding the stadium naming rights. I assume we had to return that 30 million to USM, although that was just for the right of first consideration I think so nobody really knows what could feasibly be achieved there.