The Friedkin Group reaches agreement to buy Everton

[KaiserEFC]

That's the point though isn't it. Once a brand new board are appointed the first job will be gap analysis then look at performance of the functions on how the club is run. Then go and implement an improvement strategy then create grow the brand. TLDR sack marketing they are gash and create a new one.

I’m all up for criticising the club when I can, in fact I get off on it but to be fair to marketing it must be really difficult when the club have done absolutely nothing in the lifetimes of the target demographic they’re marketing to and the City they come from is associated with a much more successful club that also has the same name as the bloody city!