The future of the Olympic Games?

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http://www.bbc.co.uk/sport/olympics/36909409

Rio Olympics 2016: Athletes could face sanctions over controversial rule 40
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Jessica Ennis-Hill is one of the 366 British athletes competing at the Rio Games next month

Having a sponsor tweet you good luck at the Olympics could get an athlete into trouble - and even cost them medals.

Words such as '2016', 'effort' and 'Olympian' - or even a picture of a medal - cannot be used by non-approved sponsors in any sort of advertising.

The punishment could mean athletes losing medals, although a reprimand would be the more likely outcome.

The Olympics' Rule 40 means athletes must cut ties with non-official partners until three days after Rio.

The bye-law states only approved sponsors may reference "Olympic-related terms" from 27 July until midnight on 24 August, so personal sponsors such as kit suppliers are not even allowed to re-tweet athletes.

British former heptathlete Kelly Sotherton suggested the International Olympic Committee (IOC) was more interested in punishing athletes over sponsorship infringements than for doping.

"If your sponsor says good luck to you in Olympic time you face being booted out, but drugs cheats??! #rule40," she posted on Twitter.

So what can't they say?
According to the IOC, "Olympic-related terms" include the following, depending upon context:

  • 2016
  • Rio/Rio de Janeiro
  • Gold
  • Silver
  • Bronze
  • Medal
  • Effort
  • Performance
  • Challenge
  • Summer
  • Games
  • Sponsors
  • Victory
  • Olympian
While "Olympic listed terms or expressions" include:

  • Olympic
  • Olympics
  • Olympic Games
  • Olympiad
  • Olympiads
  • The Olympic motto "Citius - Altius - Fortius" (which is Latin for "Faster, Higher, Stronger) and any translation of it.
The regulations are not new, and were designed to counter so-called 'ambush marketing' from harming revenue that could be passed on to athletes and federations, while protecting the investment of official sponsors.

National Olympic committees are responsible for enforcing regulations, and Team GB published a guide detailing the restrictions in December.

Since London 2012 the rule has been relaxed slightly, and now athletes can appear in their sponsors' marketing during the Games if they are granted special dispensation.
 
summerisle said:
The regulations are not new, and were designed to counter so-called 'ambush marketing' from harming revenue that could be passed on to athletes and federations, while protecting the investment of official sponsors.
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Had similar in london.

https://www.theguardian.com/sport/2012/jul/20/coe-olympics-sponsorship-row

In recent months, Locog has been criticised for strictly enforcing sponsorship advertising rules after a butcher near the Olympic sailing venue in Weymouth was asked to remove a sign displaying a ring of sausages and saying, "fantastic 2012", and a cafe on the torch relay route was asked to stop advertising its "flaming torch breakfast baguette".

And from the same article...

"You probably wouldn't be able to [walk in] with a Pepsi T-shirt because Coca-Cola are our sponsors and they've put millions of pounds into this project but also millions of pounds into grassroots sport. It is important to protect those sponsors."

Asked if people could enter venues wearing Nike trainers, Coe replied: "I think you probably could … You probably would be able to walk through with Nike trainers."

Of course nike trab-wearing stegs would be allowed in, eh, my 'noble' lord?! :coffee:
 
Donald Twain said:
I love the opening ceremony best , I march around the house waving the curtains and toot a bit of crack when it's on !
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Then you, Sir, are a true Olympian.
I myself became more than a bit sceptical of the Olympics in the late fifties when ALL the victorious Russian athletes were in the 'Army'. Really?
Since then it has gone to rat s--t and back with the introduction of crap awful trendy sports and professionals.
Politics and one-upmanship is the order, along with the bribing of officials , the bankrupting of countries, the utterly useless IOC, the drug testing and their targets and the resultnig diagnosis.
This, in addition to all the sponsors of healthy foodstuffs (I mean, Cola? Get real), and globally branded bullies.
For each World organisation, read Sepp, if you get my meaning.
And the final t--d in the water pipe, I hate to add Donald Twain, are the ceremonies, (although I suspect your post was very tongue in cheek. And hilarious).
Unfortunately, it is now an occasion about commercialism, corruption and politics, and really sod all to do with the sports. Now THAT is the real shame for all the gifted and dedicated sportsmen and women.
 

bring back the catt said:
Then you, Sir, are a true Olympian.
I myself became more than a bit sceptical of the Olympics in the late fifties when ALL the victorious Russian athletes were in the 'Army'. Really?
Since then it has gone to rat s--t and back with the introduction of crap awful trendy sports and professionals.
Politics and one-upmanship is the order, along with the bribing of officials , the bankrupting of countries, the utterly useless IOC, the drug testing and their targets and the resultnig diagnosis.
This, in addition to all the sponsors of healthy foodstuffs (I mean, Cola? Get real), and globally branded bullies.
For each World organisation, read Sepp, if you get my meaning.
And the final t--d in the water pipe, I hate to add Donald Twain, are the ceremonies, (although I suspect your post was very tongue in cheek. And hilarious).
Unfortunately, it is now an occasion about commercialism, corruption and politics, and really sod all to do with the sports. Now THAT is the real shame for all the gifted and dedicated sportsmen and women.
Click to expand...
Good post this .
 
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