Board replaced immediately, I mean today.
Thelwell out and replaced by someone competent who is given complete control of the sporting side of the club. Everything from the youth teams, to scouting, to manager selection, to transfers. No interference from the board or the manager. We can't have a change of manager, style, and, therefore, playing personnel every 12-18 months. This is why we are screwed. We need to decide what the playing culture of the club is and stick to it.
No more huge wages to older, injury prone "premier league proven" players. In fact, I would issue a club ban on the phrase "premier league proven".
A re-emphasis toward high potential, low wage players in transfer dealings.
Invest in a proper communications team and empower them.
Buy a sodding striker, finally, and two fullbacks.