wandyr79
Player Valuation: £25m
A other solution looking for a problem - why don't they just leave the game alone.
Edit; answers own question - longer games means more Ads to sell?
To be fair, this is a problem.
I would not necessarily say that the game would go the way of American Sports as Rugby is doing fine with a stop the clock process and an independent timekeeper, without being cynically subjected to ad breaks galore.