The money keeps rolling in.
http://www.telegraph.co.uk/football...n-on-brink-of-signing-1bn-tv-deal-for-fa-cup/
Football Association on brink of signing $1bn TV deal for FA Cup but viewers shunning BT
The Football Association is poised to announce a $1 billion television-rights deal for the FA Cup.
The six year-contract will give sports marketing agencies Pitch International and IMG control of the overseas rights to the competition from 2018. The former is said to have offered the FA more than $300 million (£245 million) for the rights to sell the FA Cup in Europe and the Middle East, with the latter tabling $700 million (£575 million) for the rest of the world.
Analysis by
Telegraph Sport of the ratings of BT Sport Showcase – which replaced ITV1 as the Champions League’s free-to-air station last year – show they are still shockingly low halfway through this season’s group stage. An average of only 236,666 people have watched the three matches involving English teams on the channel, with Leicester’s historic opening game attracting just 160,000 viewers. That compares to the average of almost five million who watched play‑off round and group-stage fixtures involving Premier League sides on ITV two seasons ago.
Telegraph Sport revealed earlier this year that Showcase ratings in last season’s group stage had been so poor Uefa’s marketing agency, Team, was planning either to demand a better free-to-air offering in its next UK TV contract or simply allow all matches to be put behind a paywall.
A lack of public awareness of BT’s Freeview channel also led to more people watching its subscription-only coverage, a pattern that has continued this season. More than 1.2 million tuned in to the Barca-City game on BT Sport 2, while almost 1.4 million watched
United beat Fenerbahce 4-1 in the Europa League on the same channel the following evening, compared with only 381,000 on Showcase.
A spokesperson for BT said it was “continuing to see strong audiences” for its Champions League and Europa League coverage.”