But Usmanov could ask 2 of his buddies with whom he has no tangible business links to get involved in the bidding process to push up the market priceThey'd be recognised as being related parties so would have to keep the combined sponsorship under 30% of revenue, but, so longvas their books, and ours, show the money as legitametely coming from the companies, and not from individuals, then that just under 30% should be fine.
If Usmanov decides to pay himself a little less in dividends from Megafon / USM / mail.ru, and that drop in the divis covers the difference, then that would merely be a coincidence.
He artificially increased the price of the Arsenal shares