Thanks both and I'm not saying the new stadium won't earn or create anything of value. Of course it will but whether it goes beyond say the possible £500m build cost I'm sceptical. The point below is the only real concrete one but is, ironically, the hardest to measure.
"Firstly, the ageing old Lady was an issue that needed resolving, as it doesn’t meet the requirements of a top tier stadium in the current era. As a result, it’s replacement was as much about necessity as it was about increasing matchday revenue. Therefore the value of the business reflected the requirement to solve the conundrum, ergo once it’s solved that inhibitor disappears."
A £500m outlay at say a min 7% cost of money requires a huge return every season to just break even. Is there huge scope to increase ticket prices and the match going attendance? A bit but not much. Same for corporates. The RS have hoovered up most of the local big business and regional players.
Naming rights? Yes absolutely. But need to consider the difference between what you'd sell naming rights at Goodison for ones at the new stadium. There's nothing actually to stop us taking that cash in today.
As for the wider Dock area we are only leasing the area for a stadium and basic ancillary amenities. We won't benefit from any wider residential development etc.
Is Everton a more valuable commodity to the far eastern TV market if we're sat in a shiney new stadium. yes probably but is that sufficient for the return on £500m? Presumably only as a rich man's plaything.
As for the wider Dock area we are only leasing the area for a stadium and basic ancillary amenities. We won't benefit from any wider residential development etc.
Everton the club may not benefit but our owners and their business partners will have positioned themselves favourably with Peel and the council