We were on a journey then together. Moyes was dragging us from the bottom to European football that we hadn't experienced in a long time. We were slowly, player by player getting better and better. Then the market forces of the 'greatest league on the world' kicked in. The top teams came along and savaged our side. The media who had been loving plucky little Everton started to hate us as we challenged their favourite teams so started trying to undermine us at every opportunity and sell all our players.
We got ourselves into an environment where 5th wasn't enough any more and the bitterness against Moyes and his team grew and grew. To be honest since we lost the cup final in 09 it hasn't really been fun to be an evertonian. No one was on the same journey anymore. Apart from a few months last season there's always a portion of the fans who don't want the manager and quite a few if the players. The atmosphere at Goodison is rubbish, as we've improved the calibre of player they've become less 'Everton', and things that seemed so exciting in 07/08 like European football result in half empty stadiums. Sadly only Martinez starting to win consitenly or a new manager will bring back that feeling of excitement. Despite having some of the top young players in Europe we still dont feel like we're building anything and that is wrong.