Nobody minds "zonal marking" when players simply head away crosses at the near post zone.
To dismiss it as new fangled or "arty-farty" is to massively misunderstand modern football.
We're just sh1te at it, as others have said, when it is done properly it's fine.
I mind zonal marking when the whole concept is to just let players get a run at you whilst you try in vain to keep you zone, which you've definitely forgotten, clear.