Does the club need 'rebranding'? Something based around the new location?

[brieverton]

Horrible term 'rebranding' like, but you can bet the new owners will have been thinking along these lines. I can imagine them thinking:

"Gee, we're named after a district in Liverpool while Liverpool take the whole city? How do we look to improve this...?"

Regardless of what TFG may or may not be thinking, I wonder if there's big opportunity to right a historic wrong here, given we now sit slap bang on the banks of the Mersey?

Positioning the club (accurately) as Merseyside's club has to be something we look at to get the club back to where we were - the premier club in the locality.

Not a name to change to Merseyside FC, of course. That'd be absurd. The name Everton is sacrosanct. But we could use something to do with 'Merseyside' to replace the 'People's Club' pitch that's now fallen into disuse.

Thoughts?

Very interesting question to pose. Thank you.

I think that very few things should be off the table if we wish to chart a return to the top of the game.

That said, the phrase "nothing succeeds like success" comes to mind here. We assert through achievement. Failure has few mates and we know failure intimately, they have cultivated it.

We can strive to achieve and at the same time do more to market ourselves - within the city and the region, in the UK, and abroad.

I'm not a clever marketeer so I'm not sure how we do that. I did think the "We built this city" banner recently was very smart though, and catchy.

With the younger generation, you have to win to be noticed though. Our issue is our relevance in the modern era. We badly need European football, of any type, and fast.

We are more of an underdog club now. I'm not sure how you market that, or what the appeal is.
I do know as well as re-asserting our identity in the city, we have to do it everywhere. It's good this year we are on a US tour.

I know there is this thing as well about slagging off Norwegian kopites and tourist fans and I get it - but we need more fans wherever they come from, and we need them to part with money for a good product.

I would say Spurs have done well in the commercial stakes - and that alone has kept them up there in terms of relevancy.

How does a seven year old kid with no family or local connection become an Everton fan these days? That's the question.

 

[adi dassler]

See this is the thing, we want to reclaim the City, but also fear it.

Thats what your up against.

We need to reclaim and split the identity of Liverpool City, somehow.

Make Liverpools footballing identity FC and us Everton

In the same way Manchester is now City and Utd.

Any other rebranding and you are wasting your time in my opinion.

Mate, we're not putting Liverpool in our name or in the name of our new stadium ffs. We won't even allow red ketchup in the ground imagine the uproar if sometime tried name our stadium that.

 

[Goat]

We are Everton, we need the world to know that name, replace the "sleeping giants" prefix before our name.

 

[Rita_Poon]

I’m not sure of the practicality.

Yep I’d understand a renewed alignment to Merseyside, but, and it’s a bigger but than Rod Stewart’s - are we not already?

?

 

[Exeter_Gently]

Then we should act like one and win some things

Going forward we need to be challenging for honours,I agree.

 

[Drico]

Overspending Everton has definitely run its course

Big-spending Everton hasn't though. That needs to come back - as it was in the 60s and for a while in the 80s.

 

[Neiler]

Mate, we're not putting Liverpool in our name or in the name of our new stadium ffs. We won't even allow red ketchup in the ground imagine the uproar if sometime tried name our stadium that.

I said it would be a difficult balance mate. Changing our name isn’t even a discussion.

Truth be told as above illustrates Everton have an inferiority complex about being from Liverpool because the other lot are called Liverpool fc. Blue ketchup etc is ridiculous - I know we all do it.

Most dont want the words Liverpool to br associated with Everton, but Everton is from Liverpool.

But that beside the point from a theoretical point of view having a genuine geographical identifiable identity is commercially positive internationally particularly for international fans.

Liverpool City creates certainly 100s of millions if not billions in tourist revenue and interest every year - it’s works famous for many reasons - we’re ridiculous not cultivating our association with Liverpool City region.

At the moment we’re a parochial regional club with a relatively local support with a big history, the job of work is to make us a big club internationally with world wide recognition - brand recognition and being able to identify with is part of that.

 

[davek]

Very interesting question to pose. Thank you.

I think that very few things should be off the table if we wish to chart a return to the top of the game.

That said, the phrase "nothing succeeds like success" comes to mind here. We assert through achievement. Failure has few mates and we know failure intimately, they have cultivated it.

We can strive to achieve and at the same time do more to market ourselves - within the city and the region, in the UK, and abroad.

I'm not a clever marketeer so I'm not sure how we do that. I did think the "We built this city" banner recently was very smart though, and catchy.

With the younger generation, you have to win to be noticed though. Our issue is our relevance in the modern era. We badly need European football, of any type, and fast.

We are more of an underdog club now. I'm not sure how you market that, or what the appeal is.
I do know as well as re-asserting our identity in the city, we have to do it everywhere. It's good this year we are on a US tour.

I know there is this thing as well about slagging off Norwegian kopites and tourist fans and I get it - but we need more fans wherever they come from, and we need them to part with money for a good product.

I would say Spurs have done well in the commercial stakes - and that alone has kept them up there in terms of relevancy.

How does a seven year old kid with no family or local connection become an Everton fan these days? That's the question.

Yes, of course, success on the pitch is crucial.

 

[Connor mcloud]

Bring back the Bird

 

[davek]

I’m not sure of the practicality.

Yep I’d understand a renewed alignment to Merseyside, but, and it’s a bigger but than Rod Stewart’s - are we not already?

We are in spades now though. We literally just took up residency a stones throw from the Mersey.

Not exploiting and building on that to change the conversation about Everton would be folly.

 

[adi dassler]

I said it would be a difficult balance mate. Changing our name isn’t even a discussion.

Truth be told as above illustrates Everton have an inferiority complex about being from Liverpool because the other lot are called Liverpool fc. Blue ketchup etc is ridiculous - I know we all do it.

Most dont want the words Liverpool to br associated with Everton, but Everton is from Liverpool.

But that beside the point from a theoretical point of view having a genuine geographical identifiable identity is commercially positive internationally particularly for international fans.

Liverpool City creates certainly 100s of millions if not billions in tourist revenue and interest every year - it’s works famous for many reasons - we’re ridiculous not cultivating our association with Liverpool City region.

At the moment we’re a parochial regional club with a relatively local support with a big history, the job of work is to make us a big club internationally with world wide recognition - brand recognition and being able to identify with is part of that.

Hmmm is that really the case though? I mean Arsenal and Chelsea have no reference to London in their name or stadium yet are pretty big internationally.

 

[davek]

Liverpool City creates certainly 100s of millions if not billions in tourist revenue and interest every year - it’s works famous for many reasons - we’re ridiculous not cultivating our association with Liverpool City region.

At the moment we’re a parochial regional club with a relatively local support with a big history, the job of work is to make us a big club internationally with world wide recognition - brand recognition and being able to identify with is part of that.

The name 'Liverpool City Region' is currently associated with an incompetent lump of lard with a ridiculous barnet.

 

[Charles Hawtrey]

Hmmm is that really the case though? I mean Arsenal and Chelsea have no reference to London in their name or stadium yet are pretty big internationally.

They dont need it though do they because there is no London FC

 

[Timbucktoo]

Horrible term 'rebranding' like, but you can bet the new owners will have been thinking along these lines. I can imagine them thinking:

"Gee, we're named after a district in Liverpool while Liverpool take the whole city? How do we look to improve this...?"

Regardless of what TFG may or may not be thinking, I wonder if there's big opportunity to right a historic wrong here, given we now sit slap bang on the banks of the Mersey?

Positioning the club (accurately) as Merseyside's club has to be something we look at to get the club back to where we were - the premier club in the locality.

Not a name to change to Merseyside FC, of course. That'd be absurd. The name Everton is sacrosanct. But we could use something to do with 'Merseyside' to replace the 'People's Club' pitch that's now fallen into disuse.

Thoughts?

The People`s Club was a comment Moyes made in his first interview when he arrived all those years ago to take over from Walter Smith and its well time we came up with something new. It would help if we were to start winning a trophy or 2, as its hard to argue that we`re the pride of Merseyside when we win nothing and the other lot are there or there abouts on 4 different fronts every year.

 

[ValBlue]

We have to beg for a tiny mural in Walton whilst they have them plastered around the whole city. Need to paint the whole gaff blue.