Does the club need 'rebranding'? Something based around the new location?

Timbucktoo said:
The People`s Club was a comment Moyes made in his first interview when he arrived all those years ago to take over from Walter Smith and its well time we came up with something new. It would help if we were to start winning a trophy or 2, as its hard to argue that we`re the pride of Merseyside when we win nothing and the other lot are there or there abouts on 4 different fronts every year.
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We dont have to win anything or claim to be the pride of anything to have a rebrand along the proposed lines. It'd be a statement of the obvious. We now simply have a relationship to that river and are at the gateway to Merseyside. Yes, if success attaches to that then there's a virtuous circle that occurs.
 

I vividly remember going to the city for the first time years ago, everyone I met was an Evertonian and adored the club. Whilst I'm a wool, there's no doubt in my mind that Everton are the Merseyside club.

The new owners would be mad not to see this opportunity. Them lot might have the city name, but we have the soul of this place running through our veins. Always have done. I get emotional just thinking about what this city means to the region and what the city means to this club.

They're inseparable.

And you're right - it's not about changing anything fundamental, just highlighting what's always been true.
 
Euro 28 will be an opportunity to get a good start on this, some proper branding around the stadium, the games at BMD will be held in Liverpool that's what we'll hear on TV and read in papers/on line. I'd much rather hear that "the game is being held at "insert name here" which is Everton's ground" over "the game is being held in Liverpool"
 

adi dassler said:
Hmmm is that really the case though? I mean Arsenal and Chelsea have no reference to London in their name or stadium yet are pretty big internationally.
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London exists its own vacuum mate, it’s a country on its own, it’s marketable by the profile of player it attracts, Arsenal aren’t that big internationally, their commercial revenue is largely down to London prices as is Spurs and WHU. Chelsea are big internationally to be fair, identifiable as one of the wealthiest areas of London. Chelsea and City are examples to us - they are basically new clubs.

Outside of London, the success stories internationally commercially are the ones where you can identify the region Manchester City, Utd and Liverpool. Apparently part of the reasons why Newcastle was taken over, is it had an identifiable region they could market abroad as was City I’m told - which had Manchester in the name.

We won’t and shouldn’t change our name - no ones suggested that, but the above is who we are competing with and the game we’re competing in and we have to find ways - if we want to be ambitious and compete.
 
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davek said:
Horrible term 'rebranding' like, but you can bet the new owners will have been thinking along these lines. I can imagine them thinking:

"Gee, we're named after a district in Liverpool while Liverpool take the whole city? How do we look to improve this...?"

Regardless of what TFG may or may not be thinking, I wonder if there's big opportunity to right a historic wrong here, given we now sit slap bang on the banks of the Mersey?

Positioning the club (accurately) as Merseyside's club has to be something we look at to get the club back to where we were - the premier club in the locality.

Not a name to change to Merseyside FC, of course. That'd be absurd. The name Everton is sacrosanct. But we could use something to do with 'Merseyside' to replace the 'People's Club' pitch that's now fallen into disuse.

Thoughts?
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My thoughts are you think too much. Like people are that really bothered that much
 

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