Think a lot of people are missing the point that 10m is nothing in the world of premier league football.
TV money is up from 5.5bn 13-16 to 8.7bn 16-19, thats up 58%. These fees seem huge, but against the tv revenues its last seasons 6-7m, which is the price you would pay for an average premier league player.
If we get two years of solid performances, that sorts out a back four that has been horrendous for the last 2 seasons, and propels us back into the European places, which in turn allows us to attract players we currently can't, then its money very well spent.