If Rooney is sat on the bench in 3 months time, then cool, cause it means that we have somebody better than him on the pitch. If he was simply coaching the kids and no longer involved in 1st team training, I wouldn't really give a toss, as it means we likely have better in his place. We got more coverage this summer transfer window than I remember throughout the premier league era. International corporations have been carrying print about Everton on scales I have not seen for a long time. That's not because we signed Henry Onyekuru is it. I'm really not bothered about Net spend or what we spend on wages, far more financially adept personnel than me will deal with that, I'm bothered about Everton being noticed, no longer being considered as inconsequential, ineffective cannon-fodder for the media teams. I want Everton to be in the mix and affecting things, have our name on cups and the lips of fans across the world again. When you consider the ability that Rooney has to attract media attention over the world, consider why it took United a few days to announce Lukaku. They were clearly waiting for the furore of the Rooney deal to die down so that them buying Lukaku never got swallowed. It still did in many places. Lukaku has said himself that he knew where he would be 18 months ago. Keeping him here against his will would have served no purpose, he'd of become a disruptive influence in my opinion.
There is time to go in the window and I know what will make me happier still, and that's buying a quality CF, LB cover and an AM. If we spent £150m or £1.50p to get them, I couldn't care less.
Media and the large media corporations have had a say in everything everywhere for many many years, that's due to the value place on public opinion, and more importantly the ability to control it to a point. The Rooney deal goes some way to creating a story about us, a hook for people to look out for, a reason for people to buy the papers if we're in it. Marketability is a huge deal, but the lack of it could be a bigger deal.
