They had best care, if they want to extract money from the fanbase.
Business in the last thirty years has shown there are two big ways to extract money from people. Make them feel good, and make something easy. 777's history of litigation and unpaid bills suggests they prefer unsustainable option #3: operate in the fringes of legality. It's possible to make money doing that, but those people tend not to be successful sports owners. Sports clubs rarely make things easy for long, because they run in cycles. As for making people feel good, that requires a level of empathy people chronically late on bills and repeatedly in courtrooms tend not to possess.