I may be wrong and others may not agree, but I sometimes wonder if he actually intends to cross the ball to a specific person or place in the area.
There's been a few times where he's got into a position and it appears to be more as if he hits it and hopes - head down or not actively taking time to check.
Is that a lack of composure and/or awareness or does he simply expect the players to be there in numbers? Either way, more patience would be beneficial.
When Coleman and Iwobi are both playing down the right, the chances of us getting an effective cross from the right hand side can't be very good at all.