It's hilarious, isn't it? "We can't afford to lose him". Ha ha. We can't afford to keep him! If there is a bid in excess of 40m - and if we can drive it closer to 50m - then it's a no-brainer to cash in and reinvest. We are, basically, wondering whether or not we should accept a fee in the same ballpark as was received for Richarlison for a player with a negligible end product. It's incredible that people think we have a choice here.
The club would be very brave to reject such business because if we continue our poor run of form and there are not some serious attacking incomings between now and the close of the window, the manager, director of football, and the board will all be in the crosshairs of an irate fanbase.
If Lampard wants to keep Gordon, that's his call. But he will be judged on that. If results continue to fall off a cliff, well, the Super Frank stuff won't be long for this world.