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Best thing is, no one has noticed, unlike last summer. I am quietly confident that we have the foundations of a decent team. With potentially some star dust.
Bring it on, and see how we do, because I am not convinced 4 of the super duper Sky 6 are as nailed on as they may think.
This season? In a playful moment I could certainly paint a narrative why we could.
This season? In a playful moment I could certainly paint a narrative why we could.
Good interview this amidst the Deadline Day madness.
How a city ‘crippled’ by austerity leans on its football clubs for support
http://www.thetimes.co.uk/article/983f3fc2-a1fe-11e8-9371-eed14903bc84
On my phone lad. If you have a times account it's free, different from a sub. FfsCopy and paste bry ffs, it’s behind a pay wall
On my phone lad. If you have a times account it's free, different from a sub. Ffs
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It was during a brainstorming session that staff from Everton’s community team came up with the idea for the People’s Place.
Attentions had turned from the house for the homeless which had just been opened, the money raised for that project by the club’s under-23 squad and supporters, and on to what to do with some spare land not far from Goodison Park.
A fundraising drive has now commenced with the aim of building and running a new mental health facility for anyone, regardless of age, location or football allegiance. Mental health is just one of the issues Everton tackles. About 20,000 participants go through 40 different social programmes annually.
And across Stanley Park, the social conscience is just as strong at Liverpool.
A recent donation from the Liverpool Foundation ensured that Anfield Sports and Community Centre, which had just had its grant cut by 50 per cent, is able to continue to run summer camps for children. And a breakfast club Liverpool hosts in its Centenary Stand for disadvantaged youngsters during holidays is now over-subscribed. No one is ever turned away.
There is always that feeling that football clubs could do more in this money-flushed era when £40 million transfers are the new norm and millions are lavished on agents’ fees. And, of course, they can.
Everton’s Michael Keane plays with local children during the club’s Community Showcase Event at Everton Community Hub last yearEVERTON FC/EVERTON FC VIA GETTY IMAGES
But on Merseyside, especially, what if they did less? What if Everton and Liverpool pulled resources and did not step in and offer the sort of services that the government no longer provides funding for? In the case of the breakfast clubs then, put simply, children would not be fed.
Liverpool and Everton have always, to a large extent, been the life rafts in the city. A source of pride during tough times. There is the economic value of the clubs — both are vital engines in driving tourism, but recognition of their role as a neighbour now serves as an extension of that. Their influence permeates at every level.
Joe Anderson, the mayor of Liverpool, was quick to hail the work of both clubs when contacted by The Times this week, but it was what he went on to say that struck a chord. Unless the clubs continue to come up with new schemes and support existing programmes, then fundamental problems will run deeper and deeper.
“I’ve long been a huge admirer of the work of Everton In the Community,” said Anderson. “The club has been a pioneer in professional football when it comes to drawing attention and to supporting issues such as disability sport and mental health and, more recently, education.
“Equally, the city council’s relationship with Liverpool FC has flourished over the past decade through the Anfield project, which was not only about the club developing a new main stand but about how they could play a greater role in the wider regeneration of the area which includes better housing, improved public realm, a new high street and a new hotel.
“All of this has happened against the backdrop of austerity which is, quite frankly, crippling the city and its ability to help the most vulnerable. The council, itself, has seen a cut of £444 million since 2010 — that’s two thirds of our budget — and we’re more reliant than ever on private sector partners to help plug the gap in the services we traditionally provide.
“Fortunately, both clubs have developed a great attitude towards their role in the city — beyond football — and their support of the food bank system at Anfield and Goodison is a brilliant example.
“The clubs are naturally very aware of the commercial value of their brands, but they are increasingly translating that pulling power in to helping those in need and the city is much the greater for their fostering of that community spirit. Unfortunately, under this government’s policy to council funding we’re going to need their support even more in the years to come.”
The commitment will continue. The People’s Place will be adjacent to the £1.2 million People’s Hub — the community campus built by Everton and which opened in 2017 — and, as part of the campaign, Everton and their charitable arm, Everton In The Community, will ensure all its staff have an understanding of mental health through accredited training.
Lallana visited the North Liverpool Foodbank last week and praised the “massive contribution” made to it by Liverpool fansJOHN POWELL/LIVERPOOL FC VIA GETTY IMAGES
When Everton leave Goodison Park for a new state-of-the-art stadium at Bramley-Moore Dock on the banks of the River Mersey in the coming years, it will serve as one of their legacies to the L4 area.
“I think all clubs will help their community in some way,” said Richard Kenyon, the Everton director of marketing, communications and community.
“There are some really good examples where football can make a difference. Different communities have different issues and different problems. L4 is an area of significant deprivation and we have an important role to play in the community. It is something that we have done for many, many years now at Everton and it is part of who we are.”
It feels that Liverpool, under the owners, Fenway Sports Group, have undergone a revolution in how it sees itself and the part it has to play in the local community.
Last week, Adam Lallana lent his support to the North Liverpool Foodbank and urged fans to continue making their own donations by bringing goods to matches.
“It’s extremely saddening to realise that foodbanks are part of everyday life for many local people, but also very humbling to see the massive contribution made by LFC fans each week,” said the England midfielder.
Increasingly, the contribution of the clubs should not be overlooked either.
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UNFKIN WHATI don’t have a time’s account bry I’m not a Tory
UNFKIN WHAT
Good interview this amidst the Deadline Day madness.