Marginally less than SportPesa but isn't a betting company which everyone wanted gone. Logo is inoffensive and simple too so no kit ruining which is good.
Getting more than what we had in a pandemic induced global recession after restricting ourselves from one of the biggest markets (betting firms) is pie in the sky stuff.
I'm happy the club has moved away from betting and retained most of the money despite the climate. The premier brands everyone wants for kit makers, sponsors etc will not be realistic until we are much, much better on the pitch.
Everything follows success. You don't become desirable and then successful it is only the other way around.