Does the club need 'rebranding'? Something based around the new location?



Point I'm making overall is that we're a bit stale on the identity front.

The People's Club did its job for a spell and gave us some projection during a period of organisational downturn.

We're on the up and we need to project outward and strike out confidently and state what we are and what we represent.

Like it or not, that's what organisations in any industry have to do to stay relevant...even a historically important and traditional club like this one.
 
davek said:
What?
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Borussia-Dortmund-Logo.png
 
davek said:
Point I'm making overall is that we're a bit stale on the identity front.

The People's Club did its job for a spell and gave us some projection during a period of organisational downturn.

We're on the up and we need to project outward and strike out confidently and state what we are and represent.

Like it or not, that's what organisations in any industry have to do to stay relevant...even a historically important and traditional club like this one.
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Our current identity is a club that fights relegation.

So yes, we certainly need to change the picture.

The peoples club was perfect, it captured the spirit of the times, just like The Dogs of war, The School of science, these things arent invented, they happen organically, it will happen, but first of all we need to make it happen, we need to make people take notice.
 

davek said:
Horrible term 'rebranding' like, but you can bet the new owners will have been thinking along these lines. I can imagine them thinking:

"Gee, we're named after a district in Liverpool while Liverpool take the whole city? How do we look to improve this...?"

Regardless of what TFG may or may not be thinking, I wonder if there's big opportunity to right a historic wrong here, given we now sit slap bang on the banks of the Mersey?

Positioning the club (accurately) as Merseyside's club has to be something we look at to get the club back to where we were - the premier club in the locality.

Not a name to change to Merseyside FC, of course. That'd be absurd. The name Everton is sacrosanct. But we could use something to do with 'Merseyside' to replace the 'People's Club' pitch that's now fallen into disuse.

Thoughts?
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Exactly.

We are literally beside the Mersey. We ARE Merseyside in the truest sense.
 
Goat said:
Its not a Merseyside club, its a Liverpool club.

We shouldnt act like we dont belong in our City.

Yes, im a wool, so its not my City, but it is Evertons.
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Nah, we play the Merseyside derby, for heaven's sake. Not the Liverpool derby.

Merseyside trumps Liverpool - it is more than the city. And this club needs to broaden its horizons. To be fair to Liverpool, they are an international club now that incoporates the city. We need to be likewise. Pretending there is some special status in being a parochial backwater means we might as well be Tranmere.
 
Goat said:
Our current identity is a club that fights relegation.

So yes, we certainly need to change the picture.

The peoples club was perfect, it captured the spirit of the times, just like The Dogs of war, The School of science, these things arent invented, they happen organically, it will happen, but first of all we need to make it happen, we need to make people take notice.
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The People's Club was pure self-serving propaganda.

Kenwright sold this sentimental nonsense brilliantly in lieu of actually financing and running the club professionally.
 

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