ECHO Comment: "Fears of Witch-hunt Against Liverpool FC"

[urs]

Liverpool signed a record shirt contract, 25 m a year with Warrior Sports. Sounds like their sponsors aren't scared to deal with them.

 

[ricardobee]

Liverpool signed a record shirt contract, 25 m a year with Warrior Sports. Sounds like their sponsors aren't scared to deal with them.

Only because Adidas have dropped them like a hot potato

 

[davek]

Only because Adidas have dropped them like a hot potato

http://www.guardian.co.uk/football/2012/jan/18/liverpool-adidas-kit-deal?newsfeed=true

Herbert Hainer, the chief executive of Adidas: "The gap between their performance on the field and what the number should be is not in balance," Hainer said. "Then we said: 'OK we will not do it'. That's the end of the story. It all depends on the success and the effort and the popularity, the exposure on TV, revenue you can generate by merchandising. This all has to be brought in line between what you offer and what you get. We thought that what Liverpool were asking and what they were delivering was not in the right balance."

In other words - you're not an elite club in England anymore, never mind Europe.

Ha Ha. Warrior kits. That sounds like something Wigan would run out in. And all that talk of a record deal with them is just corporate bluster.

 

[davek]

I remember that. I thought at first it was a pisstake, some mobile assembled comedy group doing a parody. Then I realised it was true and was agog. I wonder if those involved look back and think what tits they must have been?

The fawning over their managers is dangerous. As one of my red mates said the other day, even if the Americans wanted to get rid of Dalglish they couldn't, he's too powerful and popular to be sacked.

Thank God for that. Their dilemma is superb: they know Dalglish is an 80s throwback out of his depth (despite fluking what looks like a LC trophy this season) but they cant go after him and unseat him to get a decent manager in.

There's a neatness about that.

 

[urs]

TBF Adidas didn't drop them. They were dumped. LFC more than doubled their shirt contract. 2nd biggest deal in the world after Barcelona with Nike.

 

[peteblue]

TBF Adidas didn't drop them. They were dumped. LFC more than doubled their shirt contract. 2nd biggest deal in the world after Barcelona with Nike.

No, Adidas dropped them because they didn't give value for money and are no longer a competitive team. If this was incorrect then I'm sure that the army of RS legal people would be demanding a retraction..........

 

[ScouseBlueBoy]

They clearly are a company more comfortable with tapping into the Southern States (USA) market - and also certain pockets of Germany.

 

[urs]

Nike competed the Warrior until the end and offered the same money, but wanted full control over official shop as they do with MU. LFC is second biggest seller of shirts for Adidas and biggest on overall merchandising. If they offered more than 15 millions to Liverpool they would have to increase contract with Real, Bayern.

 

[ScouseBlueBoy]

I think ALL LFC fans should be MADE to wear replica shirts at all times. That way decent human beings can recognise them from a distance and avoid.

 

[Mvflusk]

1. Who are Warrior
2. How do they expect to flog Lacrosse and Hockey gear off the back of a British Football team
3. Who are Warrior
4. This is fishy as ****.

 

[Azzurri]

I don't care how much money they get from it.

Their kit manufacturer is called 'Warrior'.

I thought Le Coq Sportif was bad...

 

[Blue 1]

Warrior Sports' parent company, New Balance, won the contract to become the kit supplier to the Boston Red Sox in April 2011, the baseball club owned by Fenway Sports Group – the same organisation now in charge at Anfield.

 

[peteblue]

Warrior Sports' parent company, New Balance, won the contract to become the kit supplier to the Boston Red Sox in April 2011, the baseball club owned by Fenway Sports Group – the same organisation now in charge at Anfield.

It'll be a sneaky way of bypassing the financial fair play rules.....

 

[Goat]

HAHHAHAHAHAHAHAHAHAHA Warrior, I dont care how much they are getting paid, who the FCK are Warrior.

Whahahahaahahahahahahahaha

 

[davek]

It'll be a sneaky way of bypassing the financial fair play rules.....

Possibly, but I see it as a face saver for the corporate slap in the chops they just received. If any company out there was willing to pay Liverpool in excess of successful football superpowers for a shirt deal then they wont be in business too long. Adidas are no mugs and they just punted them a mile down the road. IMO, this is a John Henry production: using associates to concoct a phantom deal of some sort in an effort to keep the status, and therefore value, of LFC high.

It'll be a sham figure.


Warrior. Ha Ha Ha Ha.