I never said that Liverpool aren't a selling club; to be fair I would entirely agree that they're regularly offloading their top talents.
Furthermore, they've arguably lost a fairly significant aspect of their attractive powers: they're not as attractive as they once were.
However what I was implying was that in the mainstream media, Liverpool have came out quite successfully or at least with this saga.
We may be able to see the long-term cracks forming within their club, but they've manipulated this scenario so that it is less obvious.
The rhetoric is actually quite believable: he's not even that good; definitely not worth £50m; bad influence gone from the dressing room.
It could potentially work out a fantastic deal for Liverpool if they reinvested the money properly. They most probably will not, but they could.
That's the dogma that the Red press are already beginning to spin and people are lapping it up, as Sterling has made it easy for them.
Long term it isn't a pretty picture for them, although right now I think Brenda is spinning the great unwashed a good yarn.