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Everton FC in battle with village farm shop over its name
- Thread starter Coffee and TV
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Club seemingly backed down from the frivolous action after having their arse handed to them on a plate.
http://www.retfordtimes.co.uk/Farm-...verton-blues/story-28385929-detail/story.html
Jeff Jones
Player Valuation: £35m
All sorted then.
bizzaro
LOVE GOT JUST THE WAY IT IS #ALWNV
Merseyside club launches legal challenge as it objects to prominence of word Everton in logo of Everton Farm Shop in village of same name
Everton Farm shop owner Daniela Troop Photo: Ross Parry/SWNS
By Agency
12:19PM GMT 11 Dec 2015
Football giants Everton have taken legal action against a farm shop over the use of its name - even though it is in a village called Everton.
Owner Daniela Troop, 46, was shocked to receive a legal letter from the Merseyside club objecting to her trademark.
She has a shop in the village of Everton, near Doncaster, South Yorkshire, which can trace its history to the Domesday Book and her family has farmed the area since 1440.
"The only reason Everton has backed down is because we counter-actioned them"
Daniela Troop
But she has now found herself in a row with The Toffees, who have objected to the prominence of the word Everton in her shop logo.
The club have told her she can continue calling herself Everton Farm Shop, as long as she changes the size and font of her sign.
Ms Troop, a mother of three, hit back with her own legal challenge and there is still no final result to the row.
Everton Farm Shop's old sign
She said: "When I was told about the objection, I cried. It was so upsetting and actually quite scary to be up against such a wealthy club.
"The Troop family has farmed Everton land for generations - we are very proud of our village and its name."
The Premiership club, founded in 1878, have offered Ms Troop a settlement where she can continue to call herself Everton Farm Shop as long as all the words are in the same size and font.
She has yet to accept their offer and added: "The only reason Everton has backed down is because we counter-actioned them."
The farm shop was launched by Daniela Troop and her husband Richard in July 2014
Ms Troop added: "The name Everton, in terms of our village, is derived from Anglo Saxon and translates as Wild Boar Farm. We have begun farming organic pigs and I think it would be great for Everton FC to taste some real Everton."
The farm shop was launched by Ms Troop and her husband Richard, 46, in July 2014.
They initially called it R Troop and Sons, but decided to re-brand in the spring and have already picked up two awards for their produce at the Great Taste 2015 awards.
Helped by their children Joseph, 20, Romy, 18, and 16-year-old Angus, the family farm cows, sheep, pigs and crops.
Everton FC have offered Daniela a settlement Photo: PA
Ms Troop said: "Our land is of conservation grade, so really good for the animals. When they are on top quality grazing land, it makes such a difference to the taste.
"There is so much history in Idle Valley. I think Everton FC should come and take a look for themselves - I think they would like it."
Everton Football Club have been contacted for comment.
Nice to see we've got our priorities in order.
The club haven't 'backed down' because of her action. They've given a reasonable alternative to prevent her using the name Everton in prominence and same font as the football club does.
It's a tactic. If she doesn't accept and it goes to court the judge will consider Everton FC made a reasonable offer of settlement which was rejected.
She's taking the mick with it anyway. She knows it's trademarked. Think what the club have said is perfectly reasonable.
Think she's just being silly.
royalblue66
Player Valuation: £70m
Wonder if the pies are any good ?
We're going too soft. We need to strongarm this woman until she submits to the full fury of Everton FC. Burning crosses, heavy sack beatings, that stuff never stopped working.
Azza
Player Valuation: £80m
Read the other news story. She countered and Everton [Poor language removed] the bed.
bizzaro
LOVE GOT JUST THE WAY IT IS #ALWNV
Exactly this.
It's a slippery slope. The next thing is you get every Tom [Poor language removed] and Harry trying to use the club's IP.
We struggle with commercial revenues as it is.
Yes. By allowing her to get away with this could cause all sorts of problems.
Make no mistake, this woman's small enterprise is a threat to the very existence of Everton FC and must be destroyed. There is no middle ground here, kill or be killed.
bizzaro
LOVE GOT JUST THE WAY IT IS #ALWNV
Mate. Do you know any lawyers?
It's tactics. It's all set pieces in these cases.
Like corners or free kicks.
So pipe down yeah?
bizzaro
LOVE GOT JUST THE WAY IT IS #ALWNV
You joke.
But in reality it is more if a threat to our operations than you can fathom.
royalblue66
Player Valuation: £70m
Could start by getting her water turned off, she can't be allowed to get away with it.
bizzaro
LOVE GOT JUST THE WAY IT IS #ALWNV
It's an argument about confusion.
The similarities to our already trademarked logo causes confusion like there is affiliation.
She could get away with 'EVERTON FARM SHOP' in equal prominence. But as it is she's causing confusion and worse it's using the same font as Everton FC
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