Everton in the city

[irishblue11]

Travelled over to the Wolves match with the Mrs in tow for once, i went the match, she went shopping.

She's no interest in football but one thing stuck with me when i got back to town after the match, she says why is there hardly any mention of Everton in the city centre, of course there's the club shop in Liverpool one and a couple of shops and stalls have dedicated small corners but most nearly seem like an afterthought.

Liverpool FC merchandise seems to be everywhere and I'd say a lot of the overseas tourist's walking about don't even know there's two clubs in the city.

Does the club need to do more to promote the 'brand' in the city or with Liverpool being the size of club it is, would it be banging its head against a closed shop? Have Liverpool fc the city sewn up to casual visitors (tours etc)?
Results need to improve of course to get people to take an interest but a marketing campaign promoting the club to visitors (match day, tours, merch etc) surely isn't a big ask.

Or are we happy to let Liverpool fc have the casual tourists?

Need to think bigger imo.

 

[Dddddd]

What would you do to fix it?

We’re the Espanyol of England until we start winning something

 

[mccole]

We will have the best stadium in the land slap bang on the world famous River Mersey.

This city is ours, let the daytrippers have a scarf stand and crap bars named after NONCES.

 

[Bluelenny1984]

Absolutely the club needs to do more, has done for as long as I can remember. Them lot have always been marketed in the right way, every tourist had a shirt, scarf, bag whatever!!

It doesn't end there either, fly our to any European destination and you will find there shirt being sold at the other end along with every major club in the world, good luck finding ours!

Most alarming thing is the club either doesn't see it or doesnt know how to fix it. Another thing to thank chairman Bill for!!

 

[Liam-EFC]

We’ve become an utter irrelevance thanks to Bill Kenwright.

 

[Bluelenny1984]

We will have the best stadium in the land slap bang on the world famous River Mersey.

This city is ours, let the daytrippers have a scarf stand and crap bars named after NONCES.

We can pretend it doesn't matter but it does, it's part of the reason we've always been skint and why we thought it a good idea to sell DVDs celebration finishing 6th!

 

[Shevin Keedy]

Club are useless at this sort of thing and always have been, and not just the city but globally. We are run by clowns.

 

[Simon Buttle]

Travelled over to the Wolves match with the Mrs in tow for once, i went the match, she went shopping.

She's no interest in football but one thing stuck with me when i got back to town after the match, she says why is there hardly any mention of Everton in the city centre, of course there's the club shop in Liverpool one and a couple of shops and stalls have dedicated small corners but most nearly seem like an afterthought.

Liverpool FC merchandise seems to be everywhere and I'd say a lot of the overseas tourist's walking about don't even know there's two clubs in the city.

Does the club need to do more to promote the 'brand' in the city or with Liverpool being the size of club it is, would it be banging its head against a closed shop? Have Liverpool fc the city sewn up to casual visitors (tours etc)?
Results need to improve of course to get people to take an interest but a marketing campaign promoting the club to visitors (match day, tours, merch etc) surely isn't a big ask.

Or are we happy to let Liverpool fc have the casual tourists?

Need to think bigger imo.

We have never once tried to market or create an Everton "brand" as such, its something that should have been in place years ago during the Moyes time (even though we won nothing) Kenwright should have had a specialist in this area brought in and let them do what they needed with everything, kits, merch, stadium, sponsorship deals, the works. But we didn't bother and just plodded along as per normal and jumped in with horror shows like the kitbag deal. Bill just didn't want someone taking the glory from him imo.

 

[tommye]

The people running the club are idiots.

Not sure if this has been mentioned elsewhere.

 

[zukai12_]

Taking off the blue glasses

Imagine you're a tourist - are you more interested in the team whov'e recently won a CL, League, FA Cup and nearly always play in the CL

or the team in the smaller stadium who's high point of the 21st century was losing a Europa league game to Fiorentina

Doesn't help that those who run liverpool are very good at mythologising every aspect of the club

 

[Simon Buttle]

Taking off the blue glasses

Imagine you're a tourist - are you more interested in the team whov'e recently won a CL, League, FA Cup and nearly always play in the CL

or the team in the smaller stadium who's high point of the 21st century was losing a Europa league game to Fiorentina

Doesn't help that those who run liverpool are very good at mythologising every aspect of the club

The club and some of our fanbase make it very easy for them though.

 

[matty1878]

We’ve become an utter irrelevance thanks to Bill Kenwright.

maybe when we have new owners they will address this

 

[Nightman]

Absolutely the club needs to do more, has done for as long as I can remember. Them lot have always been marketed in the right way, every tourist had a shirt, scarf, bag whatever!!

It doesn't end there either, fly our to any European destination and you will find there shirt being sold at the other end along with every major club in the world, good luck finding ours!

Most alarming thing is the club either doesn't see it or doesnt know how to fix it. Another thing to thank chairman Bill for!!

An opportunity presented itself, with the self-styled 'people's club' during the mid 2000s. That expanded rather well throughout the UK, but petered out as the club became recognised as a basket case nationally and somewhat internationally.

An opportunity squandered imo.

 

[Goat]

These are self-employed people, who choose what they want to sell.

I guess sadly they didnt sell any of their Everton stuff.

Its up to the club to become relevant on the pitch, if they want to do anything off the pitch.

Nothing to blame here but failure for a whole generation.

Im not looking to point fingers at any 1 man, who may or may not be ill and has destroyed this club internally like a virus for the last 30+ years or nothing, but, well, you know.

 

[Iana]

I am from Liverpool but now live in London. I was staying with family for the weekend of the home game against Fulham.
I went to see the Minton tiles at St.George’s Hall and then to the Liver buildings to see inside the city’s landmark(it was never open to the public except for a couple of weeks in August when I lived in the city).
The guide for our tour gave a little spiel before we went to the viewing deck and outlined who were current tenants of the building.She went through a list of names and then described Everton’s tenancy as controversial. I was the only Scouser in the tour group of 12 and asked her what was controversial about Everton being tenants in the Liver building…she had no answer.
Given the fact that Moshiri owned the building it’s another example of how our presence in the City is being airbrushed piece by piece because the clubs hierarchy have no idea how to market and protect our football heritage(past,present and future).