Everton in the city

[Bluebonic]

Anyone else sang that thread title to the sound of Marshall Hain’s Dancing in the city? Or do I just need to get back on me meds?

 

[BNJ1878]

The guide for our tour gave a little spiel before we went to the viewing deck and outlined who were current tenants of the building.She went through a list of names and then described Everton’s tenancy as controversial. I was the only Scouser in the tour group of 12 and asked her what was controversial about Everton being tenants in the Liver building…she had no answer.

Needs reporting for stirring the crock of crap.

And those lost call us bitter, it kills them that we have the Liver Building and a brand new stadium in build as opposed to that monstrosity they have.

That being said, if be happy if our offices where in the Costco cleaners cupboard if we had their levels of success.

 

[Dr Baxter]

Had we been relegated last season we would have become completely irrelevant and possibly even unheard of to most youngsters within a few seasons.

Youngsters where? Certainly not locally where we have far more match going youngsters than that crowd.

 

[dannyboy]

I’ve seen it myself mate. Whenever I’m out in the city centre shopping or around the Merseyside area I see far more kids wearing Liverpool merchandise than Everton, far more. It’s all about mindshare and the more the clubs continues this way or settles on being “fine” the more the mindshare moves away and less mindshare means less market share to grow the club.

It really annoys how some go on about our history but don’t acknowledge the concerns for the future.

Take Melanie Prentice for example, her husband is employed at the club and a man well known to leave a certain horrible ego maniac out of any critical view during his time at the Echo. She defends the people and the culture here at Everton and she also rightly idolises her Grandfather Dixie Dean , who many others idolise too.

What she doesn’t realise is or does but doesn’t care, is who are the potential supporters of the club going to idolise in the future? Where are their heroes going to come from? Because the people like her, her husband and sadly the many others like them , want the status quo to remain at the club, who are incapable of creating such a platform to build teams future generations can worship and if there is a glimmer of a player or two like that, they are sold to balance the books and actually try to win things elsewhere at the highest levels.

How long are we going to look to the Dixie Deans, Southalls, Alan Balls , Sharpy etc for comfort when any remaining future supporters might not have heroes of their own?

It all adds to the collective issues we have.

Sorry for the rant but it grates me how the club has continued to decrease in relevance year after year.

Incredibly well put. The decline that Kenwright has overseen has been given the seal of approval by many in the media like Prentice and worse still by former club legends such as Sharp. These are the people who should have been demanding change more than anyone but they were too content to get themselves on the pay roll and dance along to the tune of the chairman.

There are many who cling to the new stadium as being the lifeline we need to get back to where we once where but what chance do we have when it's the same people running the club that have made the same mistakes time and time again? Go into any primary school across Liverpool and you'd be lucky to get 5 Evertonians in the class. This is the reality we now live in. No amount of presence in the city centre is going to undo this.

 

[Yarrgh]

I'm guessing the lady you spoke to was a red, you should have reminded her that EFC were actually the original club in the city and the original tenants of anfield. Not sure what is controversial about the Liver buildings, it's just an office block these days, why shouldn't we rent offices like anyone else?

No controversy. Especially as Moshiri through Corestate own the Liver Building.

 

[LEONARD]

Travelled over to the Wolves match with the Mrs in tow for once, i went the match, she went shopping.

She's no interest in football but one thing stuck with me when i got back to town after the match, she says why is there hardly any mention of Everton in the city centre, of course there's the club shop in Liverpool one and a couple of shops and stalls have dedicated small corners but most nearly seem like an afterthought.

Liverpool FC merchandise seems to be everywhere and I'd say a lot of the overseas tourist's walking about don't even know there's two clubs in the city.

Does the club need to do more to promote the 'brand' in the city or with Liverpool being the size of club it is, would it be banging its head against a closed shop? Have Liverpool fc the city sewn up to casual visitors (tours etc)?
Results need to improve of course to get people to take an interest but a marketing campaign promoting the club to visitors (match day, tours, merch etc) surely isn't a big ask.

Or are we happy to let Liverpool fc have the casual tourists?

Need to think bigger imo.

What you say is absolutely true.

We have slowly been marginalised in the city centre for years.

 

[Big Sams Undies]

I am self employed in retail. I sell stencils of all types. Football stencils are popular and the most popular is the Liverpool stencils. Mates say how can you sell RS stencils and I say in business you have to go with what is popular and when on holiday drinking a beer I always raise my glass and the Mrs raising her cocktail to all the Liverpool fans that have given us a holiday (sarcastically and laughing). Side note....all addresses of the stencils lead to outside Liverpool. I have sold a few Everton and 90% of addresses are on Merseyside.

Surely nobody is buying stencils of the current losers we call a squad?

 

[Bluelenny1984]

I’ve seen it myself mate. Whenever I’m out in the city centre shopping or around the Merseyside area I see far more kids wearing Liverpool merchandise than Everton, far more. It’s all about mindshare and the more the clubs continues this way or settles on being “fine” the more the mindshare moves away and less mindshare means less market share to grow the club.

It really annoys how some go on about our history but don’t acknowledge the concerns for the future.

Take Melanie Prentice for example, her husband is employed at the club and a man well known to leave a certain horrible ego maniac out of any critical view during his time at the Echo. She defends the people and the culture here at Everton and she also rightly idolises her Grandfather Dixie Dean , who many others idolise too.

What she doesn’t realise is or does but doesn’t care, is who are the potential supporters of the club going to idolise in the future? Where are their heroes going to come from? Because the people like her, her husband and sadly the many others like them , want the status quo to remain at the club, who are incapable of creating such a platform to build teams future generations can worship and if there is a glimmer of a player or two like that, they are sold to balance the books and actually try to win things elsewhere at the highest levels.

How long are we going to look to the Dixie Deans, Southalls, Alan Balls , Sharpy etc for comfort when any remaining future supporters might not have heroes of their own?

It all adds to the collective issues we have.

Sorry for the rant but it grates me how the club has continued to decrease in relevance year after year.

What this guy said!!

 

[LEONARD]

I wonder if Athletico have the same issue in Madrid?

 

[Magus]

A couple of things spring to mind. You need to have a thick skin to wear Everton gear in the city and surrounding towns as you will have to put up with moronic jibes from total strangers. I also think as a fanbase we have never really picked up the habit of buying club memorabilia. Poor marketing is obviously part of that, but I also think it reflects the different culture of our fanbase - less noisy and showy than our neighbours - which equals lower demand.

I have never been one for memorabilia, I have a couple of old training tops I only wear for gardening. I'm too old to get into the habit now. That said, my 10yr.old grandson loves his Everton kits and proudly parades around in them, so perhaps it's the very young we need to target.

 

[PhilM]

I wonder if Athletico have the same issue in Madrid?

Nowhere near to the same degree because Atletí have had recent success: 2 x La Liga in the past decade, Copa del Rey and Europa League.

They're also regularly near the top of La Liga and regularly challenge quite far into the CL, with a well-known manager and players. We're nowhere near their level.

A more fair comparison would be Espanyol (vs. Barcelona), who've recently been relegated to Segunda.

 

[BlueAmigo]

Bill Kenwright runs this club mate. Don't expect anything that make commercial sense, or will impact his takings.

 

[HowitzerThe5th]

Nowhere near to the same degree because Atletí have had recent success: 2 x La Liga in the past decade, Copa del Rey and Europa League.

They're also regularly near the top of La Liga and regularly challenge quite far into the CL, with a well-known manager and players. We're nowhere near their level.

A more fair comparison would be Espanyol (vs. Barcelona), who've recently been relegated to Segunda.

I watched them last night. Battered Rayo (awful) 7-0 but were unusually clinical and displayed a deftness of touch and quality unlike Simeone teams usually do. Looked very sharp. Good shout to win the league. Their fans are absolutely incredible. They brought 80,000 to Barcelona for a cup final ten years ago. They have zero complex with Real despite the success of their big neighbours. Atletico are a great reference point for Everton to look at especially with their stadium move and their ability to attract revenues even with less TV money, but alas EFC is a basket case and cannot aspire to even grabbing a scruffy goal these days so perhaps a moot point daydreaming about following perceived similarly disadvantaged clubs living in the shade of giant clubs in other cities.

 

[Dr Baxter]

Nowhere near to the same degree because Atletí have had recent success: 2 x La Liga in the past decade, Copa del Rey and Europa League.

They're also regularly near the top of La Liga and regularly challenge quite far into the CL, with a well-known manager and players. We're nowhere near their level.

A more fair comparison would be Espanyol (vs. Barcelona), who've recently been relegated to Segunda.

Nope. This Español thing needs killing stone dead. Now. Español have never been champions of Spain. Not once. We have been 9 times. Also, Español were not bigger than their city rivals for the first 90 years of football, we were.

Far more analogous is Atlético in Madrid. Great club, proud history who have been beaten by their city rivals in cup finals. They are hugely outnumbered by armchair supporters of Real Madrid but have huge numbers of local fans who go to the match.

 

[from_the_eighties]

Travelled over to the Wolves match with the Mrs in tow for once, i went the match, she went shopping.

She's no interest in football but one thing stuck with me when i got back to town after the match, she says why is there hardly any mention of Everton in the city centre, of course there's the club shop in Liverpool one and a couple of shops and stalls have dedicated small corners but most nearly seem like an afterthought.

Liverpool FC merchandise seems to be everywhere and I'd say a lot of the overseas tourist's walking about don't even know there's two clubs in the city.

Does the club need to do more to promote the 'brand' in the city or with Liverpool being the size of club it is, would it be banging its head against a closed shop? Have Liverpool fc the city sewn up to casual visitors (tours etc)?
Results need to improve of course to get people to take an interest but a marketing campaign promoting the club to visitors (match day, tours, merch etc) surely isn't a big ask.

Or are we happy to let Liverpool fc have the casual tourists?

Need to think bigger imo.

Sadly mate most of the replica shirt wearers are NOT tourists. I live in an inner city area and you can see 20 RS merchandise wearers without seeing a single blue. Its the inferior complex our fans have now.