exactly. United and Arsenal for example started to succeed consistently at the perfect time was able to ride the PL/CL wave to becoming global brands
And I fully accept that the gap between rich and poor was much less 20-25 years ago so an improvement in commercial performance could close such a gap. It's much, much wider now so even doing the best you can may not be enough to make any difference. I mean Man Utd made £300m more in revenue last year than we did. Heck, in 2013 they made more profit than we had entire turnover. Equal parts scary and depressing, and yet I'd be reluctant to hammer them for it because they've gone about it in largely the right way, unlike Chelsea and City.