That’s really not the point. The point is that Everton have a shirt sponsorship available, and we are being led to believe that our de facto owner is Alisher Usmanov, one of the richest men on the planet, someone that is wealthier than Roman Abramovich.
If there is no attempt to make use of Usmanov’s wealth via our shirt sponsorship, then the FFP excuse for not investing becomes redundant. It’s not because of FFP, it’s because he doesn’t want to.
And 12 million per year is pennies to Usmanov. Literally, pennies to him. It’s even small change by Premier League standards, never mind Abramovich / Usmanov standards.