I think you are misunderstanding what my point is. An owner can sponsor from their own company, that isn't an issue, but it can only happen to a certain value. Other clubs have maximised their self sponsorship capacity and are believed to now be getting around that through other means. Sponsorships or other incomes are tested to fair market value, and the same happened with the £30m payment for the stadium naming, after a few clubs cried foul. Had we started a 'bidding war' between USM, UMS and SMU to drive up the price and try and prove market values, then that would have been wholly illegal.