It does help the PL to have “selling clubs”. Clubs that are not sustainable through gate or commercial revenue, but almost entirely by profit from player sales, whether that be via a strong academy or excellent recruitment knowing the end game is to upsell. Very few clubs are actually sustainable through commercial income. But that model takes a bashing if the market drops (Covid).
Normal selling clubs can ride it out. Their slow but steady growth and improvement gets stunted for a couple of years, but they survive easily. Oddly they got to keep players for an extra season that normally would have moved upwards. Our failing is we tried to be a buying club but only achieved the results of a dying disorganised mess of a club, and then had to quickly try and sell our way out of it, Covid then hit etc etc.
Thinking overnight, the clubs continued shock and horror over our referral leads me to think we may have voluntarily approached the PL way way way before Covid, indicating that we were heading for a future breach over the coming 1 or 2 accounting periods. Proactive and honest as the club keep saying. Part of the mutually agreed plan would have been a period of sell to buy, cost cutting etc etc. to at least minimise the breach, and negate any on-field advantage we would have gained from the breach. Before we could really finish the escape, Covid hit, DCL turned into Andy Carroll, Iceland became the supermarket you couldn’t mention, Usmanov had to withdraw etc. Literally none of that could have been foreseen when we initially held our hand up and proposed a way out.
It seems the only possible way they accepted we had no case to answer last year, despite the fanciful Covid loss calcs and seemingly being miles over in the raw numbers. We were clearly trying to sort the mess out but our main escape routes were all cut off and these mitigations must have been accepted previously. If that’s all true, then the club would be right, it is a surprise it’s kicked off now when we are in a better (but still embarrassingly awful) place and the trajectory is actually moving in the right direction. Presumably pressure from other clubs, upset about the compassion we have been shown, coupled with the need to show the PL have their house in order have forced their hand.