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Gerard Deulofeu - Once a Blue, always a Blue

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Boris Laurent said:
The shirt with his name spelt wrong actually made the physically pages of Marca the other day!!
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thats fkin embarassing tbh....but not surpring

i got a cahill top for my little lad when he was born so it could be signed and framed...the nobhead in the shop put the I in cahill on upside down.

Genuinely who ever done that Deulofeu top (or worse didnt notice) needs f'kin right off.
 
How hard is it to have one of the gormless beauts ask for someone to jump on Google and double check the spelling before displaying it to the world.

Idiots. And it IS a big deal too as it reflects really badly on our club and highlights the small time nature of our commercial operation. Utterly shambolic.
 
genuinely hope it beed corrected or taken down.

That might see us with a £72 loss though so i doubt it.

We are a bunch of amatures tbh, its best not thinking to much about it or it winds you up :lol:
 
Tubey said:
How hard is it to have one of the gormless beauts ask for someone to jump on Google and double check the spelling before displaying it to the world.

Idiots. And it IS a big deal too as it reflects really badly on our club and highlights the small time nature of our commercial operation. Utterly shambolic.
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Its really not that big a deal mate, come on.
 
chicoazul said:
Its really not that big a deal mate, come on.
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It's the cumulative effect on our PR standing that is important, not necessarily the individual event. They all add up. How are you meant to establish a brand if you're doing stupid things like releasing embarrassing crests, stupid blogs, bitching at fans on forums for proudly displaying the badge in avatars, botched stadia initiatives and failed commercial expansions to name just a few off the top of my head.

There just seems to be no accountability for brand management at the club at all. Every time there's a screw up it's a case of "oh well, what else is new?"

A proper PR guy would have noticed this error and set about establishing the tone in the media. They would have pro-actively contacted the media and provided a humorous soundbyte to make the tone one of humour instead of incompetence.
 

Tubey said:
It's the cumulative effect on our PR standing that is important, not necessarily the individual event. They all add up. How are you meant to establish a brand if you're doing stupid things like releasing embarrassing crests, stupid blogs, bitching at fans on forums for proudly displaying the badge in avatars, botched stadia initiatives and failed commercial expansions to name just a few off the top of my head.

There just seems to be no accountability for brand management at the club at all. Every time there's a screw up it's a case of "oh well, what else is new?"

A proper PR guy would have noticed this error and set about establishing the tone in the media. They would have pro-actively contacted the media and provided a humorous soundbyte to make the tone one of humour instead of incompetence.
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Wouldn't they then just be slating for trying to laugh off the incompetence? Not caring about their mistakes etc...?
 
Here we go boys, Gerard "Day-oh-leh-foe"

[video=youtube;o-jfrerQwQM]http://www.youtube.com/watch?v=o-jfrerQwQM[/video]

Still no idea how to pronounce it :dodgy:
 
Talking of shirts, my cousin did the crossbar challenge last season, club didint have a shirt for him, but sent him 'Cahill 10' !!!

LOLZZZZZZ
 
Ihaters said:
Wouldn't they then just be slating for trying to laugh off the incompetence? Not caring about their mistakes etc...?
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No, it'd be in the way you do it. You acknowledge it as a one-off error and make it comedic, instead of burying your head in the sand. You turn a negative into a positive by making the brand more human. As it stands now, it comes across as a club making yet another blunder.

It's a pet hate of mine, that's all. Good PR isn't hard, but I have a very strong feeling that those in the Goodison hierarchy are so afraid of doing something that might be frowned upon by someone higher up the chain that they're terrified of being good at their job.
 

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