Something like this, although small (
and temporary when we move stadium) raises the clubs imagine, and it's marketing profile for potential investors and advertisers alike by not looking like a shithole (
some would argue glitter on sh!t). Something like this wouldn't even be considered by the Pre-Moshiri Everton, and this is why we're on the up.
They've recognized that it'll be at least 3 years until we're playing in a new stadium, so for that period it's best to polish up our image as best as we can. I'm even pretty sure our Chang sponsorship ends next season too so we need to be looking smart to attract top tier advertisers.
It's the minor changes like this that gives me faith the new people in charge have their heads screwed on.
Onwards and upwards lads